College marketing courses teach the four Ps, in a marketing mix and are defined as product, price, placement and promotion. These four Ps are essential in developing a marketing strategy.
The marketing aspect of business takes into account what your business is going to sell and how it is going to sell it. […]
You can choose to read about all the marketing tactics you’d like, but the first step in a healthy business is the planning part of marketing. It’s so easy to get caught up in the “marketing event of the week”. But this isn’t how effective marketing is carried out.
I used to […]
The business world is all about first impressions. If a customer likes what they see right away, they are likely to engage with your internet marketing efforts. That first impression is the essence of your brand message. It’s the promise of what a consumer will encounter when dealing with your company. Create a compelling message, […]
It was the famous publicist PJ Barnum who said in 1855 “I do not care what people say about me but get my name right”.
In today’s international marketplace, getting names right is vital.
We go about running our businesses 24 by 7. We handle all of the customer issues, we make sure the numbers are right, we coordinate all of our resources. If there’s one thing we forget to do though is let the world know how uniquely we do things. I think the reason […]
Establishing yourself as the expert in your field will help you gain both recognition and respect. Luckily, that recognition and respect transfers directly to your company. If people trust that you truly know what you are talking about, they will feel good about investing in your product.
How to Gain Recognition
There are countless vehicles through which […]
The business world is all about first impressions. If a customer likes what they see right away, they are likely to invest. This is what makes branding so important. Your brand is what consumers will initially encounter when introduced to your company. You want your brand to entice potential customers to dig deeper and further […]
Years ago I shared a very small office with a man simply know as “The Jeffrey.” He agreed to share the office with me because neither of us could afford the rent on our own. He was a telecommunication consultant and I was a customer service trainer. Even though we were very good at what […]
What do all websites need to be successful? Traffic! Do you know that one of the cheapest, easiest and quickest ways to generate traffic is by using traffic exchanges?
The way they work is that you earn credits by surfing other peoples websites. Your earned credits are then used to show other people your website. To […]
We have all learned about the 4P’s of marketing in undergrad: Product, Place, Price and Promotion. If not, you can open up one of your old marketing text books, blow off the dust and read about it there. The 6 C’s, however, is a not a concept that replaces the 4′Ps; rather, it just […]
A quick background to brandable e-books for all of you unfamiliar with the term. Brandable e-Books are e-Books that allow you to brand the product with your own affiliate links. So for example, you could have an e-book that is about creating your own software product, and at the end of the book there could […]
Notice how the top earners online, be it a Super Affiliate, Ad Sense Master or Internet Passive Income Guru, all seem to have their names secured in a niche industry on the internet. When you think of the Coca Cola brand, what comes to mind? Does an image of a red can with words Coca […]
No one would disagree that the Internet has changed the way we all view marketing. After 25 years in traditional advertising, marketing and brand building, most of which was spent watching the degeneration of the ad agency model as centric to the marketing process, I now wake up in the mornings with the knowledge […]
If you’ve been on the internet for any length of time, you’ve probably seen thousands of ebooks, courses, and other types of tutorials on just about any topic that you can imagine.
The problem with a lot of these courses and ebooks businesses are giving away are junk. They don’t contain any real information. Many are […]
If you sell a product or service, and want to be successful quickly, you must tell people about it through advertising and marketing.
TV, radio and newspaper are still considered the major media for effective marketing off-line.
While marketing and branding are alike in some ways, they are also sometimes mistaken as the same business action. This is not true, but definitely understandable on the two can be misconstrued as the same.
There are several brand tools that can also fall into the marketing category. This is what makes the two […]
The Internet is a ubiquitous Corporate communications and sales channel, however many companies are still not utilizing much of its power. That could be because of loyalties to comfortable old channels or that there aren
Do you struggle to attract and retain the right clients for you? Do you yearn to have word-of-mouth renown? In an increasingly challenging market flooded with talented therapists and extremely savvy consumers, discover 10 Keys to developing a brand full of integrity that will inspire you, attract loyal customers, and make promoting your […]
We are all cluttered thinkers, our minds preoccupied with numerous thoughts, feelings, and unresolved information.
You can see that clearly as you walk down any city street.
Promoting your CD to radio takes a lot of organization and time management skills. Let me help organize your process. First you need to find radio stations that are willing to accept submissions from independent artists (Contact names, addresses, phone and email for radio stations across the globe are listed in “The Indie Guide To […]