You hear a lot of buzz in the Internet marketing community about traffic. As if driving enough traffic to your site will guarantee your success. Over time, this may be true. But smart marketers are always looking for the best way to make more money while doing less work. And driving traffic is a lot […]
Attracting new customers costs more than retaining customers or bringing a past customer back into your lifecycle. So once you have your customers, you can’t afford to let them leave without doing everything in your power to increase their lifetime with you.
Knowing your average lifetime value does 10 great things for your business:
Regardless of the persuasion power of your copy, the reader knows that you are the one endorsing your own product. But if you’re in the middle of reading an advertisement, then a friend calls up and tells you how great that the competitor’s product is, which product would you be more likely to buy? […]
How do you know which words are the right words to use to convert your customers and increase their lifetime value? Through testing! You test your headlines, your subheads, your body copy, your guarantees, your offers, your prices, your order forms, your background color, your font style and every other element that contributes […]
Copywriting is basically you having a conversation with your prospects about who you are, how you can help him, what you offer and how he can get what you offer with zero risk on his part.
Remember to keep the conversation focused on your prospect. YOU is the most powerful word you can use within […]
The only way to know that you are using the right words and elements on your pages (like font style and background color) to convert the maximum amount of traffic is to test, test, test. By trying different options and tracking what gets the best response, you find out what works.
Tools such as OffterMatica, […]
Generating traffic is an exciting part of any Internet marketing business, but if you are unable to convert that traffic into sales once it arrives at your site, all you have is a web site. Not a business. So you need to learn what persuades people to buy from you once they find […]
To run simple, easy and effective multi-variate tests on your web pages, you can use a tool such as Google’s new and free Website Optimizer service. This tool lets you test various elements on your web page to see which ones have the most impact on your conversion rates.
For instance, by choosing to test […]
With multi-variate testing, you can sift through 100 ideas a lot faster and in a more effective manner than with traditional split testing methods. That’s why Taguchi testing is most valuable when many elements are tested at the same time.
Your job is thus to determine which factors you think are most critical when it […]
The most sophisticated level of testing is a multi-variate form of testing that utilizes the Taguchi Method.
Fifty years ago, Genichi Taguchi created a way to test multiple variables within the manufacturing process in order to optimize the production of automobiles. Not only did he reduce the number of expensive tests necessary, he also […]
The lifetime value of a customer is measured by the value a customer brings to your business throughout that customer’s entire relationship with you. It’s the monetary value your customers bring to your business over a period of time. In other words, you need to know how long your customers stay with you […]
Is the purpose of your headline to sell your product? Promise your prospect a brighter future? Satisfy his deepest desires?
No, no and no!
When it comes to tracking lifetime value and conversion rates, it’s easy to focus on the numbers and distance yourself from the emotional factors involved in the sales process. Because in reality, those numbers represent people, people with feelings.
Those people are your customers. And your goal is to simply find the best way […]
When you get to the end of your sales letter, you might be tempted to think that the hard part is over, that the selling is done.
But that’s not the case considering the foundation of your entire letter is the form that comes at the end. If you just throw something together here, you’ll […]
The big drawback to A/B split testing is that you can only track one element at a time. So finding the elements that are most critical to your success could take weeks or months. Which is why multivariate testing allows you to improve your conversion rates much faster. With this method, you […]
Website features are what your customers see exactly when they visit your site. Of all these important features, I’m going to describe 3 of them in this article.
1. Just don’t focus on the home page, keywords and titles.
Other than a great product and a great offer, what do you need to convert subscribers into paying customers? Great copywriting!
Whether you write your own copy, hire someone to write it for you or use copywriting software, you need a basic understanding of what great copywriting looks and reads like. This is true […]
First you have to get the names into the list and then make them more and more willing to buy something from your work at home based business opportunities. That sounds like a planned process and a step by step approach! The key target is to build trust.
1. The Emails Must Be Emotional And Well […]
To understand how to best promote your products to your prospects, you need to first grasp the basics of a customer path. Having a short path limits real estate, but a well-developed path takes full advantage of the virtual possibilities.
The first step is to invite prospects to travel your path by giving them something […]
Copywriting is the single most important component of Internet marketing. You need copy that attracts clients and converts lookers to buyers. So when you hire a copywriter, you need to get the most benefit from your investment.
Many of my clients tell me, “I paid for copy and it is sitting in a drawer, […]